{"product_id":"video-masterclass","title":"Video Masterclass","description":"\u003cp data-start=\"0\" data-end=\"64\"\u003e\u003cspan\u003eVideo matters to your social strategy because it compresses trust faster than any other content format. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"64\"\u003e\u003cspan\u003eIt shows how your brand thinks, communicates, and creates value in seconds. This masterclass helps your team understand how to stop the scroll, hold attention, and use video to build credibility, familiarity, and trust across social platforms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"64\"\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eDelivered by Christina Minshull a former Head of Brand \u0026amp; Social, a former LinkedIn employee who helped launch video globally on the platform and a B2B TikTok creator for the past 5 years, this masterclass gives your team a clear, practical understanding of how video actually works across today’s platforms from someone who does it daily. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"224\" data-end=\"444\"\u003eThis Video Masterclass is designed for CEOs and executives who know video matters, but don’t yet have a strategy for turning their ideas, opinions, and expertise into content that builds trust.\u003c\/p\u003e\n\u003cp data-start=\"224\" data-end=\"444\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"684\" data-end=\"697\"\u003eDURATION:\u003c\/strong\u003e\u003cspan\u003e 2 Hours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Virtual or In-Person for Team of 10\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cstrong\u003eCONTENTS: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eThe Role of Video | \u003c\/strong\u003e In today’s attention and trust economy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eHow Algorithms Work |\u003c\/strong\u003e content, audience, and relationship signals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eThe Neuroscience of Video\u003c\/strong\u003e | What actually stops the scroll\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eVideo Platform differences | \u003c\/strong\u003eLinkedIn, TikTok, Instagram, YouTube\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eVideo Formats \u003c\/strong\u003e| Selecting short-form, long-form, live, talking head, POV, Trends, Clipping, behind-the-scenes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eVideo Hook Strategy | \u003c\/strong\u003eCreating Verbal \u0026amp; Visual Hooks that grab attention in the first 3 seconds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eBatch Content Creation\u003c\/strong\u003e \u003cstrong\u003e|\u003c\/strong\u003e Using data, social listening and audience signals into into structured, engaging video content\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eCommon Video Mistakes | \u003c\/strong\u003eAnd how to avoid them.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eVideo Production Principles |\u003c\/strong\u003e framing, lighting, audio, and setup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\n\u003cspan\u003e\u003cstrong\u003eEditing Principles\u003c\/strong\u003e | What actually matters on LinkedIn, TikTok, Instagram, YouTube. \u003c\/span\u003e\u003cspan\u003eCaptions, thumbnails, keywords, and discoverability.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eUsing AI for Video |\u003c\/strong\u003e Recommendations for ideation, scripting, workflow, and repurposing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eConversation not Content | \u003c\/strong\u003eHow to create dialogue with your audience through video, not just content. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eVideo Metrics |\u003c\/strong\u003e Understanding what matters - watch time, completion rate, saves, shares, comments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\u003cspan\u003e\u003cstrong\u003eReal World Examples | \u003c\/strong\u003eWhat works, what doesn’t, and why\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"224\" data-end=\"444\"\u003e\n\u003cspan\u003e\u003cstrong\u003eThought-starter ideas | \u003c\/strong\u003eyour team can apply immediately\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eUpon purchasing you are agreeing to \u003ca href=\"https:\/\/thebrandaudit.ca\/pages\/client-terms-and-conditions\" title=\"The Brand Audit Client Terms and Conditions\" rel=\"noopener\" target=\"_blank\"\u003eThe Brand Audit Client Terms and Conditions\u003c\/a\u003e. Please take the time to read.  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The Brand Audit","offers":[{"title":"Default Title","offer_id":51339998953767,"sku":null,"price":5000.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/9145\/2967\/files\/TBA_VideoMasterclass.png?v=1777311789","url":"https:\/\/thebrandaudit.uk\/products\/video-masterclass","provider":"The Brand Audit","version":"1.0","type":"link"}