MEET CHRISTINA

Christina Minshull is a former Head of Brand and Social turned Founder of The Brand Audit — a personal brand strategy agency helping executives turn ideas into influence and influence into impact.

She’s a Cannes award-winning marketer, a Top LinkedIn Voice in Brand Strategy and Social Media, and an international speaker with a community of 30K+ across LinkedIn and TikTok. 

Known as a mix of storyteller and spreadsheets she brings nearly two decades of experience leading high-performance Brand, Social and Digital Marketing teams at EY, LinkedIn and WestJet. 

Christina has consulted executives and marketing teams globally (US, UK, EU & Canada) including leaders at Amazon, Microsoft, Cisco, IBM, EY, Mighty Networks, Bell, Rogers, TELUS, and more. 

She’s currently leading the largest personal brand research study to date, interviewing over 1,000 CEOs, Founders, and Executives to uncover what’s really holding them back — and how to fix it. She believes the internet doesn’t need louder voices. It needs more credible ones. And she’s here to make substance the new flex.

WHAT WE BELIEVE

  • Personal branding isn’t self-promotion. It's creating dialogues with your audience.
  • Listen first, then talk. Put down the megaphone, pick up the headphones – that’s how trust is built.
  • Visibility is meaningless without credibility. Likes don’t build trust.
  • Content ≠ strategy. Strategy starts with psychology, positioning, and audience insight.
  • You don’t need to be louder.You need to beclearer, sharper, and more intentional.
  • Substance is the new flex.And we’re here to make it your edge.

WHO WE HELP

We don’t work with everyone.

We work with CEOs and Executives who actually have something to say.
The disruptors. The deep thinkers. The ones bold enough to challenge the status quo — and back it up.

Our clients aren’t chasing vanity metrics.
They’re here to shape narratives, spark real dialogue, and move business forward.

We work with:

  • CEOS leading large teams and aligning boards, employees, and markets around a clear vision
  • FOUNDERS building something meaningful — and want the brand to reflect the ambition
  • EXECUTIVES with earned expertise who are ready to be seen, heard, and respected