Personal Brand Strategy | Starter

For the CEO or Executive ready to build a credible, consistent LinkedIn presence with the strategy, structure and support to do it properly.

Starter is where a strong personal brand begins.

Your LinkedIn presence is more than a content channel. It is a living record of your expertise, leadership and reputation often viewed long before a meeting is booked, a role is offered or an introduction is made.

Designed by a former Head of Brand & Social, this package gives you the essential foundations of a high-performing personal brand: clear positioning, a profile built to convert attention into opportunity, and strategic content that keeps your expertise visible when your calendar is full.

INCLUDES:

• Discovery → Before we build anything, we get to know you. This includes personality profiling, voice testing, and a deep dive into your leadership style, communication patterns, and goals. It’s how I capture your tone, your values, and the way you think so everything we create sounds like you, not a template.
  
• LinkedIn Profile Optimization → Your profile is the destination your content sends people to. I refine your headline, bio, experience and featured content to make sure it clearly communicates your expertise, credibility and the value you bring turning profile visits into meaningful conversations and opportunities.
• Content Pillars → The themes, angles, and narrative lanes that define what you talk about and why it matters. Built to differentiate you from every other CEO posting generic leadership quotes.
• 1:1 Consulting → 4 hours/month of High-impact advisory time you can use however you need: strategy sessions, narrative development, scriptwriting, content reviews, or sharpening your message before a big moment. Flexible. Focused. Executive-level.
• Content Creation → 10 posts/month of polished, human, on-brand posts written in your voice and designed to build consistency, credibility, and recognition over time. You get a steady drumbeat of strategic content without lifting a finger.